A community dedicated to sharing your Primark looks and getting inspired
Primania is an online community for Primark. A place for user to upload their Primark outfits and get inspired by others. The goal of the redesign was to increase sign ups, user retention and have personalised content. I designed rows of dynamic content that would change depending on the users interest, similar to the homepage of Youtube and Netflix.
- My role:
- UX / UI
Despite a very positive and excited reception the project was dropped due to a full Primark.com redesign being planned.