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Client: Primark


A community dedicated to sharing your Primark looks and getting inspired

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Primania is an online community for Primark. A place for user to upload their Primark outfits and get inspired by others. The goal of the redesign was to increase sign ups, user retention and have personalised content. I designed rows of dynamic content that would change depending on the users interest, similar to the homepage of Youtube and Netflix.

  • My role:
  • UX / UI
  • Year:
  • 2018

The process


The results

Despite a very positive and excited reception the project was dropped due to a full redesign being planned.