Future fashion capitals
From conception to go live i lead the design of this campaign highlighting the future fashion capitals of the world. With a target audience of bloggers and journalists the goal of the website was for it to go viral and promote the SEO value of Currys and Fossil.
- My role:
- UX / UI
- Live site:
Once i mapped out the flow and IA i quickly moved into producing a prototype in 2 days.
From testing this on multiple user a made a few adaptations such as adding the ability to jump to any content page and switch across map pins using arrows on mobile.
With the client request to make the campaign ‘Visual’ ive added a lot of images and motion to create impact.